Logo and branding cost calculator
See what a logo or full brand identity typically costs in Australia, then post a gig to get real bids from local designers.
Indicative ranges for Australian freelancers, not a quote. Your gig might land higher or lower depending on scope.
Logo & branding cost Australia, questions
A freelance logo typically costs $1,500 to $3,000. A brand identity (logo plus colours, fonts and usage rules) runs $3,000 to $8,000, and a full brand system for a larger business can pass $15,000. The calculator above lets you see how scope moves the number.
For a first version, yes. Canva's logo templates, Looka and the AI logo generators will get you a usable mark in an afternoon, and if you are testing whether the business even works, that is a sensible place to start. The catch is genericness (those templates are on thousands of other businesses), no real ownership of the underlying artwork in some tools, and files that fall apart the first time a printer asks for vectors. Customers can tell a mark picked from a menu from one that was crafted, the same way they can tell the best fruit on the shelf from the bruised stuff. When the business sticks, a designed identity is usually the first thing owners go back and fix.
A logo is the mark itself. A brand identity adds the colours, fonts, spacing rules and dos-and-don'ts that make the brand hold together on your shopfront, website, socials and invoices. If the logo is the handshake, the identity is how you carry yourself in every room.
Experience, the number of concepts and revision rounds, and whether you need just the mark or a full identity system. A junior designer adapting a concept is a different gig from a senior designer researching your market and presenting three original directions. Decide which one your business needs before you compare bids.
A short list of logos you like and hate (a Pinterest board works well), your competitors, the feeling you want the brand to give off, and everywhere the logo has to live, from a website favicon to a shop sign or vehicle wrap. The tighter the brief, the fewer paid revision rounds you burn working it out together.
Vector source files (AI, EPS or SVG), high-res PNGs with transparent backgrounds, versions for dark and light backgrounds, and your exact colour codes. Make file handover and full ownership a stage of the gig, so it is signed off before the final payment is released.
The ranges come from real Australian freelancer rates, not global averages, but they are indicative, not a quote. Post your gig free and local designers will bid with real numbers against your actual brief.
No, the ranges are ex GST. Add 10% for the GST-inclusive figure. Freelancers registered for GST will show it on their quote, so compare bids on the same basis.
Post the gig free in under five minutes: describe the brand, set your budget and timeframe, and local designers send a bid with a quote. Compare portfolios and verified reviews, pick who fits, then pay by stages held securely through Stripe and released only when you sign off.
